What real estate prospecting actually demands
Three things that general B2B guidance gets wrong.
Volume against a low connect rate. Expired listings and FSBO lists are dialed by every agent in the market on the same morning. Connect rates are low and the lists are perishable, so throughput matters more here than in most B2B contexts. The rule of thumb agents use is roughly one listing per 25 to 35 expired dials, or 40 to 60 FSBO dials.
Local presence. A homeowner is far more likely to answer a number from their own area code. If your dialer cannot show a local caller ID for the market you farm, you are giving away connects.
Dispositions that match the workflow. Not interested, already listed, wrong number, call back after the holiday. An agent working a market for years needs those states to persist and to filter, because the same list gets called again in six months.
The Mojo arithmetic, honestly
Mojo's headline is $139 for the triple line dialer. The bill is not $139.
| Line item | Monthly |
|---|
| Agent Access (required) | $10 |
| Triple Line Dialer | $139 |
| Call recording | $25 |
| Caller ID | $10 |
| One data subscription | $25 to $50 |
| Realistic total | ~$209 to $234 |
That is fair value if you buy Mojo's data, because the data is the hard part and the dialer is bundled with it. It is poor value if you source your leads from a title company, a skip-tracing service or your own farm, because you are paying $139 for triple-line dialing and $25 for a recording feature that most tools include for free.
The cheaper stack for agents with their own data
An agent working their own farm, a circle-prospecting list or skip-traced data does not need Mojo's data subscription, and that changes the arithmetic completely.
A power dialer on your own Twilio account costs $29 a month for up to three agents, with local numbers at $1.15 each and minutes at $0.014. An agent dialing 150 numbers a day spends about $17 a month on calls. Total: roughly $46 a month for a team of three, with the CRM, tags, tasks, recordings and AI call summaries included.
The honest tradeoff is that you get two to four parallel lines rather than three dedicated ones, and no voicemail drop. For an agent who leaves live messages rather than pre-recorded ones, that costs nothing. For an agent whose whole strategy is 200 voicemail drops a day, it is disqualifying and PhoneBurner or Mojo is the right answer.
Compliance, which agents get wrong more than most
Real estate prospecting calls consumers, which is the regulated end of this.
Scrub the DNC every time. The National Do Not Call Registry is not optional and expired-listing lists are not exempt. Most list vendors offer scrubbing; verify it rather than assuming it.
Expired listings are still consumers. The fact that someone listed a property does not create a business relationship with you.
Keep an internal do-not-call list. The single most likely source of a complaint is calling someone who already told you to stop.
Predictive dialing carries real exposure. Statutory damages are $500 per call, trebled to $1,500 for willful violations, with no cap. If you are running a wholesaling floor on a predictive dialer, this is a conversation to have with counsel rather than with a software vendor.
What to buy
Solo agent, own data. Free plan or $29 pack, own Twilio, about $46 a month. Start here.
Solo agent, buying expired and FSBO data. Mojo, and accept the $210 real cost, because the data is what you are buying.
Two to five agents on a shared farm. Pack-priced dialer with shared lists and per-agent number assignment, or JustCall if texting is central.
A wholesaling floor of ten-plus dialers. Now you are running a call centre. Readymode's DIDs and rotation are built for it, and so is its compliance surface. Get counsel first.