sales engagement review
Apollo.io review
A contact database with a dialer attached, where calling is billed in credits at two per minute and the minute caps bite before the seat price does.
Our score
Starts at
$49/user/mo with a power dialer
Minimum seats
1
Contract
Month to month available
Price last verified by Scheduled price check (Claude, run by the publisher); human review pending, read from vendor pricing page, from the source page (archived copy). Text read: “Annual billing: $49 Per seat per month, billed annually; $79 Per seat per month, billed annually; $119 Per seat per month, (min 3 seats) billed annually. Monthly billing: $65 Per seat per month, billed monthly; $99 Per seat per month, billed monthly; $149 Per seat per month, (min 3 seats) Annual Only. Call Recording (150 mins); Call Recordings & AI Insights (4,000 mins); Call Recordings & AI Insights (8,000 mins). ADD-ON Advanced Dialer $119 Per team, per month billed annually: International dialer; Parallel Dialer, Dial multiple numbers at once; Power Dialer, Single-line dialing with auto-advance, voicemail drop, and instant call logging; Local Presence. $149 Per team, per month billed monthly. Select your paid plan first, then add any add-on in-app. Introductory pricing - features and pricing may change.”. Full log
Pros and cons
Pros
- The contact database is the reason to buy it, and the dialer comes free with that decision
- A genuine free plan, even though it excludes the dialer
- Email sequences, LinkedIn tasks and calling in one workflow
- 4.7 on G2 across more than 9,400 reviews, the largest sample of any tool here
Cons
- Calling burns credits at two a minute, so heavy dialing competes with data enrichment for the same budget
- Call recording caps at 150 minutes a month on Basic, the cheapest tier that has a dialer, which is under two hours
- The dialer itself is noticeably less capable than a dedicated power dialer
- Parallel dialing is a paid add-on on top of the seat price, $119 per team per month billed annually
Apollo.io pricing
Every figure below is from the verification record shown above this review. Vendors change prices without notice; the verification log shows every check we have made.
| Plan | Price | Notes |
|---|---|---|
| Free | $0per user per month | 900 credits per seat per year. No dialer. |
| Basic | $49per user per month, annual | $65 monthly, read off the monthly billing toggle on 2026-09-28 and up from the $59 this site carried before that date. US dialer included, billed in credits. Call recording capped at 150 minutes a month. |
| Professional | $79per user per month, annual | $99 monthly, re-read on 2026-09-28. 4,000 recorded minutes. |
| Organization | $119per user per month, annual | The monthly toggle shows $149 a seat a month and labels the card Annual Only, so this tier is sold on annual billing. 8,000 recorded minutes. Page states a three-seat minimum. |
Minutes: Dialing consumes credits at two per minute. Recorded minutes are capped at 150 a month on Free and on the $49 Basic tier, 4,000 on Professional and 8,000 on Organization, and one source reports a roughly 1,000 minute per seat monthly cap on the dialer at Professional.
How we scored Apollo.io
Five weighted criteria, applied identically to every dialer. The total of 3.7 is computed from the five sub-scores below using the weights on the methodology page; it is never typed in by hand. The line under each bar is generated from the same record the score came from.
Value for money weight 30%
4.1 / 5
$49 per user per month for the cheapest tier with a power dialer, minutes metered on top of the seat.
Dialing engine weight 25%
3.3 / 5
Parallel dialing; voicemail drop included; local presence included.
CRM and data weight 20%
3.7 / 5
A full CRM is included; it can be the system of record.
Setup and time to value weight 15%
4.0 / 5
Free plan; telephony provisioned by the vendor, no carrier setup.
Support and terms weight 10%
3.4 / 5
Month-to-month available; pricing published; G2 4.7 across ~9,428 reviews.
Feature checklist
| Dialing modes | power, parallel, click-to-call |
| Free plan | Yes |
| Bring your own Twilio | No |
| CRM built in | Full CRM |
| AI transcription | Yes |
| AI call summaries | Yes |
| Call recording | Yes |
| Voicemail drop | Yes |
| Local presence | Yes |
| Two-way SMS | No |
| Email sequences | Yes |
| Open source | No |
| API | Yes |
| Integrations | Salesforce, HubSpot, Gmail, Outlook, LinkedIn, Slack |
| G2 rating | 4.7 / 5 across ~9,428 reviews |
Contract and pricing details that change the bill
- Dialing consumes credits at two per minute, competing with contact data for the same budget source, 2026-09-04
- Call recording caps at 150 minutes a month on the $49 Basic tier, the cheapest tier with a dialer, then 4,000 on Professional and 8,000 on Organization source, 2026-09-04
- Organization states a three-seat minimum on the pricing page source, 2026-09-04
- Organization is labelled Annual Only on the monthly billing toggle, so its $119 annual rate is the only way to buy it source, 2026-09-28
- The dialer is noticeably less capable than a purpose-built power dialer source, 2026-09-04
- Parallel dialing is a paid add-on on top of the seat price source, 2026-09-04
- The Advanced Dialer add-on, which carries the power dialer, the parallel dialer, voicemail drop, international dialing and local presence, costs $119 per team per month billed annually or $149 billed monthly on top of a paid seat, and the page labels it introductory pricing source, 2026-10-05
- The seat tiers list only US Dialer (credits apply); auto-advance power dialing and voicemail drop sit in the Advanced Dialer add-on rather than in any seat price source, 2026-10-05
Where Apollo.io loses
Loses to a dedicated power dialer for full-time dialing: credits burn at two per minute against the same pool that buys contact data, and call recording caps at 150 minutes a month on Basic, 4,000 on Professional and 8,000 on Organization. For a Medicare agent required to record every call in full, the Basic cap rules it out.
Every review on this site carries this section. The aggregate is on where DialSheet loses.
Full review
Apollo's dialer is not why anyone buys Apollo, and understanding that is the key to evaluating it fairly.
Pricing verified in July 2026 is free, then $49 Basic, $79 Professional and $119 Organization per user per month on annual billing. The US dialer is available from Basic. There is a real free plan with 900 credits per seat per year, though it excludes the dialer.
Credits are the whole story
Dialing consumes credits at two per minute. Call recording is capped at 150 minutes a month on Free and on the $49 Basic tier, the cheapest tier carrying the dialer, then 4,000 on Professional and 8,000 on Organization, and one source reports a roughly 1,000 minute per seat monthly cap on the dialer at Professional.
That means calling competes directly with data enrichment for the same budget. A rep who dials heavily burns the credits that were supposed to buy contact data, which is the thing you bought Apollo for. Teams routinely discover this in week three.
At 150 dials a day with 2.5 minutes of average talk time and a 5 percent connect rate, a rep uses roughly 400 to 500 billable minutes a month, or 800 to 1,000 credits. That is inside the caps but not comfortably, and it is budget that is no longer buying emails.
What is good
The database is the product and it is very good. 4.7 on G2 across more than 9,400 reviews is the largest positive sample of any tool in this comparison by a factor of four.
Email sequences, LinkedIn tasks and calling in one workflow means a rep works one queue rather than three. For a team doing multichannel outbound at moderate volume, that consolidation is worth real money.
A parallel dialer launched in 2026 as a paid add-on, which closes the most obvious gap, though it is another line item.
Where it fails
The dialer is noticeably less capable than a dedicated power dialer. Dispositions, auto-advance behaviour and call controls are all a step behind, and at 150 dials a day the difference compounds.
The minute caps are the real constraint, and they are the reason high-volume teams end up buying a second tool.
The right way to use it
Buy Apollo for the data. Use the dialer for the thirty calls a day that come out of a sequence, where it is convenient and effectively free.
If a rep's job is dialing, pair Apollo with a dedicated dialer rather than pushing Apollo's past its caps. The combination of Apollo Basic at $49 for data and a power dialer at $29 a seat on your own Twilio account gives you better data and better dialing than Apollo Organization at $119, for less money, and it takes the minute caps off the table entirely.
Vendor response
None received. Apollo.io may reply to anything in this review by writing to abhixchawla@gmail.com from a company address; the reply is published here unedited within five working days. Policy.
Apollo.io FAQ
- How many dialer minutes does Apollo include?
- Apollo bills dialing in credits at two credits per minute. Call recording is capped at 150 minutes a month on Free and on the $49 Basic plan, which is the cheapest plan with a dialer, then 4,000 minutes on Professional and 8,000 on Organization, and one source reports a roughly 1,000 minute per seat monthly cap on the dialer at Professional. Because calling and data enrichment draw on the same credit pool, heavy dialing directly reduces the contact data budget you bought Apollo for.
- Is Apollo's dialer good enough for full-time cold calling?
- For a rep making roughly thirty calls a day out of a sequence, yes, and it is effectively free alongside the data you already bought. For a rep whose full-time job is dialing 150 or more numbers a day, no: the credit consumption and minute caps become the binding constraint, and the dialer itself is a step behind a purpose-built power dialer on dispositions and auto-advance.
- How much does Apollo.io cost?
- Apollo.io has a free plan, with paid tiers starting at $49 per user per month, annual. Dialing consumes credits at two per minute. Recorded minutes are capped at 150 a month on Free and on the $49 Basic tier, 4,000 on Professional and 8,000 on Organization, and one source reports a roughly 1,000 minute per seat monthly cap on the dialer at Professional.
- Does Apollo.io have a free plan?
- Yes. Apollo.io has a free plan.
- Can you bring your own Twilio account to Apollo.io?
- No. Apollo.io provides the telephony itself, so minutes are billed inside the seat price rather than at wholesale. Sales dialers that do support bring-your-own-Twilio include DialSheet and Myphoner.
- Who is Apollo.io best for?
- Apollo.io is best for teams that need contact data and outbound sequences as much as they need a dialer. It is a poor fit for high-volume dialing, where the credit model and minute caps become the constraint.
Changelog (5 entries, last 2026-10-05)
- · Scheduled price check. No tier price moved: annual $0, $49, $79 and $119 a seat a month and monthly $0, $65, $99 and $149 both re-read on their toggles, Organization still reading (min 3 seats) and still labelled Annual Only on monthly, recording caps still 150, 4,000 and 8,000 minutes. The addition is a figure this site had been describing without one. The Advanced Dialer add-on is now priced on the page at $119 per team per month billed annually and $149 billed monthly, and it is what carries the power dialer, the parallel dialer, voicemail drop, international dialing and local presence; the seat tiers themselves list only US Dialer (credits apply). The entry already said parallel dialing was a paid add-on but carried no price, so the con now names the figure and two gotchas record it. parallelAddOnUsd was deliberately NOT set, because that field is a per-user surcharge that a cost table multiplies by headcount and this add-on is charged per team. dialerEntryUsd stays at $49 and entryUsd at $0, so no ranking input moved, and whether dialerEntryUsd should carry the add-on is raised as a publisher question. Scores untouched. (Scheduled price check (Claude, run by the publisher); human review pending)
- · Quarterly price check, and the first read that got Apollo's monthly billing toggle to switch. Annual billing unchanged: $0, $49, $79 and $119 a seat a month, with Organization still reading (min 3 seats) and the recording caps still 150, 4,000 and 8,000 minutes. Monthly billing is a correction. Basic on monthly billing is $65 a seat a month, not the $59 this site has carried since 2026-09-04 and could not re-verify on 2026-09-18. Professional monthly is $99 and Organization monthly displays $149, both as recorded. Organization's monthly card is labelled Annual Only, so the tier is sold on annual billing and the $149 is a rate rather than a purchasable price; that is recorded as a tier note and a gotcha. The monthly figures sit behind a JavaScript toggle and are absent from the page's raw HTML, so no Wayback capture can evidence them and the read has to be done in a browser. Nothing that feeds a ranking moved: entryUsd is the $0 free plan and dialerEntryUsd is Basic annual at $49. Filed on /corrections. Scores untouched. (Quarterly price check (Claude, run by the publisher); human review pending)
- · Rotation slot 16 fact patrol, read from the rendered pricing page rather than a third-party pass. No price drift: $49, $79 and $119 per seat per month on annual billing all unchanged. Three corrections. (a) Call recording is capped at 150 minutes a month on the $49 Basic tier, the cheapest tier that carries the dialer, which was unrecorded; the entry previously named only the 4,000 and 8,000 minute caps on Professional and Organization, which understated the constraint by a factor of 27. (b) Organization now states a three-seat minimum on the page; minSeats is left at 1 because the dialer entry tier is Basic and Basic carries no minimum, and the Organization floor is recorded as a tier note and a gotcha instead. (c) verification.method moves from third-party estimate to a direct vendor-page read with quoted text, which closes the run 5 note that Apollo carried pricingTransparency published against a third-party-sourced price. The monthly figures ($59/$99/$149) could NOT be re-verified: the monthly billing toggle did not change the rendered figures on either attempt, so they stay as recorded and are labelled unverified as of this date. Scores untouched. (Daily fact patrol (Claude, run by the publisher); human review pending)
- · Total score is now computed from the five rubric sub-scores (was hand-typed 3.9; rubric gives 3.7). Sub-scores unchanged and awaiting named-human review. (Automated web-research pass (Claude, run by the publisher); human review pending)
- · Initial entry from a web-research pass against the vendor pricing page and dated third-party guides. (Automated web-research pass (Claude, run by the publisher); human review pending)
How to cite this page
Abhi Chawla. "Apollo.io review." MRR Nerds, 2026-10-05. https://www.mrrnerds.com/dialers/apollo. Accessed 2026-10-16.
The underlying vendor data is published at /data under CC BY 4.0. Cite the dataset for numbers, this page for the analysis.
Apollo.io alternatives
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